April – self similarity, seppl and more
In this issue: Akaoni Design, Anna Korshun, Noisy jelly, Seppl, Pleasure Hunt 2 and more.
Seppl



Espresso machine in porcelain. The qualities of porcelain like high thermal storage, neutrality in taste and an antiseptic surface are making the material ideal for the use in food context. The machine is attached on the wall. This helps keeping work space free and relieves the operability. The single components are separately affixed and completely visible.
Rolognese pink spaghetti fork

How does it work?
Noisy jelly


“It is a game where the player has to cook and shape his own musical material, based on coloured jelly. With this noisy chemistry lab, the gamer will create his own jelly with water and a few grams of agar agar powder. After added different color, the mix is then pour in the molds. 10 min later, the jelly shape can then be placed on the game board, and by touching the shape, the gamer will activate different sounds.” Noisy jelly
Esthetic of the tradition


Thoughtful food packaging from Akaoni Design in Yamagata is steeped in traditional Japanese technique and made contemporary with materials and proportions.
Shoes architecture


Anna Korshun is using simple, bold lines and omitting any ornament, stitching or components that aren’t a necessary result of the production process. Adopting a technique normally used for furniture making, the shoes are vacuum-formed in one go from only one or two pieces of leather.
Suction cup tape

Have you ever needed to adhere something to a surface without using a sticky adhesive? This tape bonds to smooth, flat, clean surfaces just like a suction cup. The surface of the tape has thousands of microscopic craters that work by creating many partial vacuums between the tape and the target surface. The tape is not pressure sensitive, can rebond repeatedly, and leaves no residue on the target surface. To remove, you simply pull the tape off or twist it to break the bond.
Pleasure Hunt 2

It does not happen often that an advert game gets a next round. The Magnum Pleasure Hunt 2, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro! Pleasure Hunt 2 /
Self-similarity
Description: Self-similarity is a characteristic in which a shape is built up of parts that are identical to the whole or to each other. The whole is just a mosaic of smaller versions of the parts.
Many objects in nature, such as coastlines, are self-similar: parts of them show the same properties at many scales. Self-similarity is a typical property of fractals.

Natural forms of self-similarities are the result of the process, which is called recursion. This recursive loop results in subtle variations in form, but each time in a bit different variation of the still recognisable basic shape.
M.C. Escher “Smaller and Smaller”

The ubiquity of self-similarity in nature points to an underlying order and algorithm. The aesthetic composition of nature inspires us to use in our work already created forms. A nice example of the self-similarity of form and function are the arc structures of ancient Roman aqueducts, works of M.C. Escher and Robert Silverberg, and a Shepard tone in music, which is self-similar in the frequency or wavelength domains.

Design Tips
The reuse of a few basic shapes to create many Meta levels mimics the tendency of nature to sobriety and redundancy. Investigate the use of elements with self-similarity and design ordinances interesting at many different levels.
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Why work with us?
Every design studio has its own character and competences. The core of our studio and how we work lies in the following points.
1. strategic creativity
The concepts we design are meaningful and serve your strategic goals: better user experience, enter new markets, raise margins, improved usability and interaction, quicker product introductions, create intellectual property, design your brand promise.
2. one-stop product design
Product development is complex and you do not want to find yourself in between parties. Therefore we take care of the whole process with our design team: industrial design, 3d engineering, interaction design, electronics design, industrialisation and production support.
3. human oriented
We are specialized in designing products that need special attention in terms of ergonomics, interaction and usability. In our team we have knowledge and educated persons in psychology, so that we can design the human aspect of products in a thoughful way. We love designing products that improve human life and health, like in care, medical and sports.
4. fixed fee and risk reduction
We run projects for a fixed fee, which does not change as long as the scope of the project stays the same. We use risk assessment, validations, balance sheets and other tools to reduce your risks as much as possible.
5. international
To a large extent we work for international (large) companies and also our own team consists of different nationalities. We are used to run projects successfully in cooperation with international teams of our clients.
6. relation
We are most interested in running a successful design project if we would work with you. We are used to think along, reflect, present alternative solutions and take care of every detail. We like to keep grip on the matter, from idea to production, so that high quality and a meaningful product are the result.
Maria S.C. lamp


The Maria S.C. lamp, designed by Pani Jurek, looks like a crystal chandelier but is actually made from chemistry test tubes placed into circular plywood bands. The design gives users the flexibility to fill the test tubes with colored liquids or flowers.
Manifold Clock


Inspired from the mathematical notion of Riemann surfaces, the two hands are connected with a flexible sheet of Tyvek that is moved in space by the circular motion of the hands. The result is unpredictable at first and the clock changes appearance every minute.
A kitchen whisk


A kitchen whisk is a great tool for mixing everything from pancake batter to plaster, but cleaning the gunk off the insides of the wires can be a real pain. Kwon Hansol’s divisible whisk solves this problem. The handle is made of two magnetic halves, each containing opposite ends of the wires, so after use you can straighten the entire thing out for easy cleaning.

















































































































































































