November: Moses Bridge
Moon



Moon is a contact lens carrier. Beverly Moon notes that this unassuming product is ritualized in “a routine that many of us go through at least twice a day, occupying a prominent place on the bathroom sink.” She explains /
NeverWet Coating


NeverWet is a truly amazing “superhydrophobic” coating that, once applied, completely repels water. It makes things super-easy to clean; it completely prevents rust, as water never actually comes into contact with the surface of the material; it prevents ice from sticking to things like power lines or airplane wings; it even reduces friction of water flowing through pipes coated with the stuff, meaning less energy would be needed to pump that water. NeverWet /
The Moses Bridge



Netherlands-based architecture firm RO&AD devised an unobtrusive structure that’s being cheekily called the Moses Bridge. Constructed of engineered wood produced by Accoya, which uses nontoxic treatments in their processes, the watertight bridge is Cradle to Cradle Gold Certified. A series of moats and fortresses were built over the West Brabant Water Line region of the Netherlands during the 17th century in order to provide protection from invasion by France and Spain. Fort de Roovere was surrounded with a shallow moat that was too deep to march across, and too shallow for boats. In turn the earthen fort had remained protected –until now.
From afar, the Moses Bridge is invisible to the eye. The flow of the moat appears continuous, as the water level remains at the same level, reflecting the surrounding foliage. As visitors approach the fort, the bridge appears as a break in the water with its sloping walls containing it.
Victoria


Ian Mahaffy is concerned with user behavior and the practical needs of fashion-forward female rider, a worthy cause insofar as user experience is as important as infrastructure when it comes to alternative transportation. Enter the “Victoria” saddle bag: “By initially observing how women carried their bags while cycling and the problems associated, along with the problems of using existing saddle bags in inner city environments. We started to think about how a bag could be more integrated with the bicycle, make for an easier ride and be easy to add and remove…”
Cement Pearls

These cement earrings from Metsa are modeled on classic pearl studs. Each concrete sphere is cast by hand and set onto a sterling silver post. With wear, the colour of the earrings will deepen as the concrete is exposed to the air and the oils from your skin.
Tools for business
How can you systematically design a new business model for a new product? One of the greatest handbooks for visionaries, game changers and challengers is from Alexander Osterwalder and Ives Pijneur.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
We have found this book very inspiring. It is useful when you want to set up a new business around a new product, but also can be used to change present product / service business models or change to a more sustainable product / service model.
Do you want more? Receive free White Papers!
Receive our free white papers about design and the positive influence it can have on your business. Every month a new white paper with valuable new insight and knowledge.
Register for free white papers /
Why work with us?
Every design studio has its own character and competences. The core of our studio and how we work lies in the following points.
1. strategic creativity
The concepts we design are meaningful and serve your strategic goals: better user experience, enter new markets, raise margins, improved usability and interaction, quicker product introductions, create intellectual property, design your brand promise.
2. one-stop product design
Product development is complex and you do not want to find yourself in between parties. Therefore we take care of the whole process with our design team: industrial design, 3d engineering, interaction design, electronics design, industrialisation and production support.
3. human oriented
We are specialized in designing products that need special attention in terms of ergonomics, interaction and usability. In our team we have knowledge and educated persons in psychology, so that we can design the human aspect of products in a thoughful way. We love designing products that improve human life and health, like in care, medical and sports.
4. fixed fee and risk reduction
We run projects for a fixed fee, which does not change as long as the scope of the project stays the same. We use risk assessment, validations, balance sheets and other tools to reduce your risks as much as possible.
5. international
To a large extent we work for international (large) companies and also our own team consists of different nationalities. We are used to run projects successfully in cooperation with international teams of our clients.
6. relation
We are most interested in running a successful design project if we would work with you. We are used to think along, reflect, present alternative solutions and take care of every detail. We like to keep grip on the matter, from idea to production, so that high quality and a meaningful product are the result.
Design News
Imaging phone

Designer Hiroshi Nakaizumi realized that there might be a future for small camera phones that project images instead of showing them on a screen. The idea is that we select which photo or film we want to show using a trackball on the end of the phone, then simply point it at any surface and view the projected image.
Quickfix and Foldnfix



These are portable, snap-on bicycle mudguards, unlike conventional mudguards, the pieces affix universally across almost all bikes and require no tools to install.
Swallowable Parfum

Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Once absorbed the skin becomes a platform, an atomizer. A biologically enhanced second skin synthesized directly from the natural processes of the body, redefining the role of skin. Swallowable Parfum
Brinca Dada


Blocks from Brinca Dada may be unlike any other set of wooden blocks you’ve ever seen. Because each piece is unique and doesn’t always fit cleanly with the others, they are a bit more challenging than traditional block sets, but also more satisfying.
Tools for business
How can you systematically design a new business model for a new product? One of the greatest handbooks for visionaries, game changers and challengers is from Alexander Osterwalder and Ives Pijneur.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
We have found this book very inspiring. It is useful when you want to set up a new business around a new product, but also can be used to change present product / service business models or change to a more sustainable product / service model.
Do you want more? Receive free White Papers!
Receive our free white papers about design and the positive influence it can have on your business. Every month a new white paper with valuable new insight and knowledge.
Register for free white papers /
Why work with us?
Every design studio has its own character and competences. The core of our studio and how we work lies in the following points.
1. strategic creativity
The concepts we design are meaningful and serve your strategic goals: better user experience, enter new markets, raise margins, improved usability and interaction, quicker product introductions, create intellectual property, design your brand promise.
2. one-stop product design
Product development is complex and you do not want to find yourself in between parties. Therefore we take care of the whole process with our design team: industrial design, 3d engineering, interaction design, electronics design, industrialisation and production support.
3. human oriented
We are specialized in designing products that need special attention in terms of ergonomics, interaction and usability. In our team we have knowledge and educated persons in psychology, so that we can design the human aspect of products in a thoughful way. We love designing products that improve human life and health, like in care, medical and sports.
4. fixed fee and risk reduction
We run projects for a fixed fee, which does not change as long as the scope of the project stays the same. We use risk assessment, validations, balance sheets and other tools to reduce your risks as much as possible.
5. international
To a large extent we work for international (large) companies and also our own team consists of different nationalities. We are used to run projects successfully in cooperation with international teams of our clients.
6. relation
We are most interested in running a successful design project if we would work with you. We are used to think along, reflect, present alternative solutions and take care of every detail. We like to keep grip on the matter, from idea to production, so that high quality and a meaningful product are the result.
Design News
Imaging phone

Designer Hiroshi Nakaizumi realized that there might be a future for small camera phones that project images instead of showing them on a screen. The idea is that we select which photo or film we want to show using a trackball on the end of the phone, then simply point it at any surface and view the projected image.
Quickfix and Foldnfix



These are portable, snap-on bicycle mudguards, unlike conventional mudguards, the pieces affix universally across almost all bikes and require no tools to install.
Swallowable Parfum

Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Once absorbed the skin becomes a platform, an atomizer. A biologically enhanced second skin synthesized directly from the natural processes of the body, redefining the role of skin. Swallowable Parfum
Brinca Dada


Blocks from Brinca Dada may be unlike any other set of wooden blocks you’ve ever seen. Because each piece is unique and doesn’t always fit cleanly with the others, they are a bit more challenging than traditional block sets, but also more satisfying.