Design Management / Sort of Coal
If you do not want to compete on price alone, then design and smart product development helps to change that. But investment in design does not automatically improve your company performance. Design only boosts your performance if it is the result of a managed process.
Scientific research proves that investments in design and using design management improves the company performance (1). Investing in design is positively related to design management and investments in design have only positive effects on company performance if the process is managed properly.
Design management is to:
- manage the basic skills of the design process in order to come to a high quality design that can be produced for low costs
- use design tools and design thinking to come to more and better innovation
- involve clients, users and suppliers in the process
- improve cooperation between departments, having designers work together with each other, technicians, marketers and other people involved
- manage the innovation process
That is why we support with design management and the management of innovation, in order to apply design in the best possible way and executing the design process in the most efficient way. Only then design will have a positive effect on your company performance.
(1) Chiva, R., Alegre, J. (2009), Investment in design and firm performance: the mediating role of design management.
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