Less marketing, more design
Save on marketing expenses
If your products arise a positive user experience with consumers, then it gets possible to use your marketing budgets in a complete different way or even drastically decrease the budgets while obtaining the same or better sales results. If people get happy from the unpacking of your product, the smell, the styling, the functionality, the quality feeling, the software and interaction, then it gets easier to create a positive buzz on the internet, to have people recommend to each other your products and receive positive reviews.
People listen better to each other then to marketing communication and advertising. Therefore the product and the experience that comes with it more and more needs to speak for itself again, in combination with smart marketing actions.
Invest in design
Many product innovation projects fail because companies do not choose the right strategy, do not know enough about the needs of consumers and users of their products and do not test ideas in an early stage with users. And many times we see an enormous gap between marketing and product development departments, which could be closed by design thinking. This design thinking gives a vision on the future, discovers new needs, creates new concepts and user experiences that helps your company grow in combination with smart marketing.
Do you agree on this or not? Discuss with us on our LinkedIn group: react through our LinkedIn Group – Innovatie Labs